Amazon A+ content: modules, image sizes and what to put in them

By the Listing Rescue team at Ecom Era · 11 November 2026

A+ content is the section below your bullets with wide images and short text. Shoppers who scroll this far are close to buying. A+ is where you answer their last doubts.

Who can use A+

A+ content is open to brand owners enrolled in Amazon Brand Registry. Basic A+ lets you use up to 5 modules. Premium A+, when your account qualifies, adds larger modules, more of them, and options like video and carousels.

Common image sizes

Amazon updates its module list from time to time. Check the size shown in the A+ builder before you export.

The 5-module layout we use

1. Brand header. Who you are and what the product does, in one line.
2. Feature one. The biggest benefit, shown in an image with a short caption.
3. Feature two. The second benefit, or the one your reviews mention most.
4. Comparison chart. Your own products side by side, so shoppers pick the right one.
5. Lifestyle close. The product in someone's life. End on a feeling.

Use fresh images

Don't reuse your gallery images in A+. The shopper has already seen them. New images add new proof, and they make the whole page feel richer.

What gets A+ rejected

• Prices, discounts, shipping details or time-limited offers.
• Quotes from reviews or customer testimonials.
• Words like "guarantee" or claims you can't back up.
• Comparisons that name a competitor's brand.
• Low-resolution or stretched images, and text that's too small to read.

Don't skip alt text

Each A+ image has an alt text field. Write a plain description of what the image shows. It helps shoppers who use screen readers, and it gives Amazon more context about your product.