Get found when shoppers ask Amazon's AI.
More shoppers now ask Rufus or Alexa a question instead of typing a keyword. The assistant answers from your listing, your images, your reviews and your Q&A. If the answer isn't there, you don't get recommended.
Concept work from our portfolio. These brands are not our clients.
What you get.
The question test
We ask Amazon's AI the 5 questions your buyers ask most, and record what it says about you.
Gap list
Every question it can't answer becomes a fix: a missing size, a material, a use case.
Fixes in copy and images
We add the missing facts to your bullets, backend and infographics, in plain words.
Re-test
We ask the same questions again after your update goes live, so you see the difference.
How it works.
Pick the questions
We pull real buyer questions from your reviews, your Q&A and your competitors' pages.
Test
We ask each one and score the answer: answered, half answered, or not answered.
Fix
We write the facts into the listing where the AI can read them.
Watch
On the Growth Desk plan we re-test every month and keep the listing current.
Included in every full listing rescue.
Main images
3 new main images to test against your current one.
- 3 compliant main images
- Built from your real product photos
- Ready in 3 to 5 days
Full listing rescue
Everything a weak listing needs, delivered in 7 days.
- 9 new images
- New title, 5 bullets and backend terms
- AI search check
- 2 rounds of changes
5 listings
Full rescue on 5 listings. Start with a 25% deposit.
- Everything in the full rescue
- One style across your catalog
- Done in batches
Growth Desk
Ongoing images, tests and listing upkeep.
- Monthly AI search re-test
- Image and A+ split tests
- Keyword upkeep and review watch
Amazon Rufus optimization: common questions.
What is Rufus?
Rufus is Amazon's AI shopping assistant. Shoppers ask it questions in the Amazon app and it answers from product pages, reviews and Q&A.
Is this the same as SEO?
It builds on it. Keywords still matter, but AI assistants also need clear facts and answers, written in full sentences.
Can you guarantee Rufus will recommend my product?
No one can. We make sure the facts it needs are on your page, which is the part you control.
Is this included in the full rescue?
Yes. Every $253 listing rescue includes the AI search check.
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See your listing rebuilt.
Then decide.
No card needed. You get a rebuilt main image and a page preview in about 3 business days.