Amazon listing guides.
Plain, practical guides on images, A+ content, copy and AI search. Written by the team that builds listings every day.
All guides
Guide · 6 minAmazon main image rules: what passes and what gets the click
Amazon's main image rules in plain words: white background, 85% fill, size, file types and what's banned. Plus how to make it stand out in search.
Guide · 5 minHow many images should an Amazon listing have?
Use every image slot Amazon gives you. Here's the 9-image mix we use for every listing: 1 main, 4 infographics, 3 lifestyle images and 1 comparison.
Guide · 7 minAmazon listing optimization checklist: 25 checks before you launch
A practical Amazon listing optimization checklist: main image, gallery, title, bullets, backend terms, A+, video, reviews and AI search. Run it in 20 minutes.
Guide · 6 minAmazon A+ content: modules, image sizes and what to put in them
A plain guide to Amazon A+ content: who can use it, Basic vs Premium, module image sizes, what's not allowed, and the 5-module layout we use.
Guide · 6 minHow to get your Amazon listing ready for Rufus
Rufus, Amazon's AI shopping assistant, answers buyer questions from your listing. Here's how to test what it says about your product and fill the gaps.
Guide · 6 minHow to write an Amazon title and bullet points that sell
A simple way to write Amazon titles and bullets: the title formula, the 200-character limit, one idea per bullet, backend search terms and the claims to avoid.
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