Listings that rank and convert
We rewrite titles, bullets, descriptions and backend keywords, and rebuild images and A+ content, so your product shows up in search and wins the click.
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If Amazon can't match your listing to the right searches, you don't get found. If shoppers land and the page doesn't convince them, you pay for the click and lose the sale. Good listing optimization fixes both.
Not indexed
Key search terms missing from the title, bullets or backend, so the product never shows for them.
Low click rate
A main image and title that blend in with every competitor on the page.
Low conversion
Bullets that list features but don't answer the buyer's real questions or doubts.
Suppressed or flagged
Style guide breaks and banned terms that hide your listing or block it from ads.
What our Amazon listing optimization service covers
- Keyword research from real Amazon search data
- Competitor listing teardown
- SEO title written for search and clicks
- Five benefit-led bullet points
- Product description or A+ content copy
- Backend search terms filled to the limit
- Main image and secondary image briefs
- Infographics and lifestyle image design
- A+ and Premium A+ modules
- Brand Store layout
- Indexing check after the update
- Compliance check against category rules
Our process
- ResearchWe collect the search terms your buyers use, with volume, and see which ones your top competitors rank for.
- ReviewWe read your reviews and your competitors' reviews to find the questions and complaints buyers care about.
- WriteWe write the title, bullets, description and backend terms. Main keywords go first, and every line answers a buyer question.
- DesignOur creative team builds images and A+ content that show the benefit in seconds, on mobile first.
- Launch and checkWe upload, confirm the listing is indexed for the target terms, and track click and conversion rates after the change.
Amazon SEO, done properly
Amazon's search ranks products on relevance and sales. Relevance comes from your listing text. Sales come from click rate and conversion. That's why we treat copy and images as one job.
| Part of the listing | Main job | What we focus on |
|---|---|---|
| Title | Search relevance and click | Brand, main keyword, key feature, size or count, in a clean order |
| Main image | Click rate | Clean white background, product fills the frame, stands out at thumbnail size |
| Bullets | Conversion and relevance | Benefit first, proof second, secondary keywords placed naturally |
| Backend terms | Relevance | Synonyms, other spellings and terms that don't fit the front end |
| A+ content | Conversion | Comparison charts, brand story and use cases |
Listing optimization questions
How long does it take?
A full listing with copy usually takes one to two weeks. Adding new images and A+ content takes a little longer.
Will changing my listing hurt my rank?
Not when it's done right. We keep the terms you already rank for and add the ones you're missing. We check indexing after each change.
Do you work on one ASIN or a whole catalog?
Both. Many brands start with their top seller, see the result, then move the rest of the catalog over.
Do I need Brand Registry?
For A+ content and a Brand Store, yes. We can help you register your trademark and brand through our business setup and trademark service.
See what your listing is missing
Send us your ASIN. We'll send back a free audit of your keywords, copy and images.
Get my free listing audit